The discipline of Behavioural science is the study of human behaviour. Behavioural scientists study when and why individuals behave in particular ways by exploring how people’s thoughts, feelings, motivations, social influences and context within and outside the organisation interact to influence behaviour. Behavioural Science consists of a spectrum of overlapping disciplines, including:
- Cognitive psychology
- Social Neurocognition
- Anthropology
- Sociology
- Social Network Theory
- Social psychology
Behavioural scientists integrate ideas from these disciplines to enable organisations to understand the complex social-psychological mechanisms that influence workplace behaviour.
At Informationalities, we have developed numerous approaches organisations can use to analyse, understand, model, and manage these mechanisms and determine how they influence outcomes.
We draw on the latest thinking in Behavioural Science to enable you to understand and improve many capabilities.
These include key areas such as judgment, decision-making, incentives, motivation, leadership and employee development.
